If you know L'Oreal: they have a university competition every year and this time I'm participating. Our product this year is the very first fragrance by Maybelline New York. The problem is: there is no product yet. We (a bunch of students) have to define the olfactory style, packaging, campaign etc. What do you expect to come out? What would you like? Flowery, sweet, oriental, fresh? One 'It'-scent or a range of different ones? - I'm just conducting a little marketing research... write some comments!
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